Les innovations vertes comme levier pour une dynamique entrepreneuriale durable

Abstract

This research raises the question of promoting green innovations and their capacities to exert an impact in favor of a sustainable entrepreneurial dynamic, in a context marked by a global economic crisis, coupled with an ecological and health crisis. The attractiveness of territories and the promotion of investments are more relevant than ever, as countries seek to attract businesses as much as possible and avoid relocations. However, quantitative and traditional instruments, based mainly on ecological standards or quotas, exert pressure on the entrepreneurial fabric, and can have harmful aspects of the productivity, competitiveness and returns of companies, which, at the base seek territories with lax and less expensive standards. In such a context thus brings the world into a very fierce territorial competition. In addition, green innovations and entrepreneurial dynamics, although they appear to be two antagonistic concepts, and very different at first glance, nevertheless constitute two notions inherent in life in general and in a new phase of a sustainable economic dynamic in a particular way. . Something that urges us to rethink environmental policy, with a new rehabilitation of the role of government bodies, which are blocked by the negative consequences of the quantitative instruments put in place by government bodies. While the integration of private actors is now crucial, both in terms of the invention of clean technologies, and in terms of their financing. For these reasons, bringing the two concepts closer together: incentives for green innovations and entrepreneurial promotion are necessary first. While emphasizing the different configurations by the market as well as the state. Subsequently, analyzing the various environmental, entrepreneurial and social challenges in the literature will make it possible to rethink the issue of environmental policy rehabilitation, in order to guarantee more effective management of the environment and create a new sustainable entrepreneurial dynamic.