Les exigences de service public dans la communication d’une entreprise publique

Abstract

Public Service Requirements in Public Enterprise Communication A Round Table Discussion The heads of communication of three large public enterprises exchange their views on the importance of internal communication within public enterprises, internal and outside communication on the values of the public service and adaptation to user needs, the necessity for reconciling the need for transparency and the imperatives of competition, and, more generally, the need to express the combination of public ethics and managerial efficiency specific to public enterprise.