Abstract
The fact that people dont visit early the doctor for breast cancer prevention is a frequent public health problematic. So the aim of our research is to appreciate, through the Lasswels theory and the phenomenological method, the role of communication in the acceptance and the practiceof voluntary screening. According to the results on the perception of women which are seeking health care at the Centre national doncologie medicale et de radiotherapie dAbidjan (CNRAO), socio-demographic characteristics and incoherencies in communication responses on breast cancer are associated with late consultation. An insufficient implication of media, sporadic campaigns, and linguistic barriers to messages accessibility are the main pitfalls of the communication approaches. These results highlight the need for an inclusive communication in order to ameliorate the breast cancer screening practice.
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