Lenguaje y contenido audiovisual de los programas en Internet frente a los programas de televisión convencional

Abstract

Introduction. The new exhibition ways for the in- motion images have brought the necessity to identify if there are modifications in the audiovisual language according to the characteristics of the media. When audiovisual works are broadcasted on conventional media and on those that are converging nowadays, the use of elements from the webs narrative can be appreciated, along with modifications and a se- lective use of the audiovisual languages elements. Objective. Compare the language and the audio- visual contents from Internet and conventional TV programs. Materials and methods. An intentional sample of 17 programs distributed in three conven- tional TV channels with their respective Internet sites and an exclusive audiovisual production blog for the web, were used. By the use of an observation tem- plate, made in Excel, and semi-structured interviews to the transmitters, the language and audiovisual content categories were analyzed. Results. The differences found were not many. In the programs made exclusively for the web, a fragmentation of the contents, a short duration of the programs, a pre- ponderance of medium shots and close-ups and a linear, agile and rhythmic edition can be seen, plus a higher interactivity level. On-demand contents are mostly for programs that are exclusively for the web, while the programs broadcasted on the conventio- nal TV signal also have streaming when they are available online. Conclusions. The productions do