Abstract
Continuing shifts in the structure and direction of leisure operator markets are causing considerable turbulence in the occupational demand for leisure property. It is argued here that ‘leisure’ is not one easy-to-read sector but comprises several specialised markets. The situation is made even more difficult for property investors by the constantly changing corporate landscape in leisure, as operators juggle their portfolios in order to meet City expectations for larger and more focused companies. Equally, though, the fast-moving, fashion-driven nature of leisure continues to create demand for new space and formats. The paper reviews current trends in key occupier markets and discusses emerging evidence on leisure rental growth in the light of these trends.
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