Abstract
The passage from a working society, centred in an productive ethic, gives way to a consuming and hedonist society in which leisure time is consumed like a merchandise instrumentalized by the Culture Industry (Adorno). In this article we defend the thesis that the prominence of leisure over working time is possible because the former became a productive time by means of the new technologies, the Culture Industry and the consumerism. The analytical categories of both temporalities become even more undistinguishable in a economic and social system dominated by the uniformities of a time which is a sub-product of the merchandising. Making usage of the Frankfurt critic of the culture, the sociological concepts of liquid society (Bauman) and flexi-time (Sennet), this article analyses the invasion of leisure by working time which makes impossible the distinction between them as opposite categories and makes us considering both as part of the same productive logic of late capitalism.
Highlights
The passage from a working society, centred in an productive ethic, gives way to a consuming and hedonist society in which leisure time is consumed like a merchandise instrumentalized by the Culture Industry (Adorno)
In this article we defend the thesis that the prominence of leisure over working time is possible because the former became a productive time by means of the new technologies, the Culture Industry and the consumerism
The analytical categories of both temporalities become even more undistinguishable in a economic and social system dominated by the uniformities of a time which is a sub-product of the merchandising
Summary
Resumo A passagem de uma sociedade do trabalho, centrada em uma ética produtivista, dá lugar a uma sociedade do consumo, hedonista, na qual o tempo livre é consumido como mais uma mercadoria, instrumentalizada pela Indústria Cultural (Adorno). Se defende a tese de que a atual proeminência do tempo livre sobre o tempo do trabalho, somente ocorre porque este se tornou um tempo de produção, viabilizado pelas novas tecnologias, pela indústria cultural e pelo consumo. A partir da crítica da cultura frankfurteana e dos conceitos sociológicos de Bauman (sociedade líquida) e Sennett (flexitempo) este artigo analisa as estratégias de invasão do tempo livre pelo trabalho, interpretados não mais como dois polos antitéticos, mas submetidos à mesma lógica produtivista do capitalismo tardio. Palavras-Chave: Tempo de trabalho; Tempo livre; Sociedade de consumo; Industria cultural
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