Abstract
This paper examines the concepts of emotional intelligence and emotional labour in order to propose that leisure practice is not time off or free time, but a specific form of informal labour. Leisure is the paramount setting for developing the people skills that translate into the prized cultural capital needed for the labour market and social networks. In leisure we acquire the coaching skills that translate into the two ethical principles that underpin Western society: care for the self and care for the other. The paper uses the example of recreational tobacco use to illustrate how coaching about care for the self and care for the other built up the anti-smoking lobby. The relevance of the concept of emotional labour and emotional intelligence for people skills and social network development are examined. The example of celebrity culture is explored to show how issues concerning diet, grooming, social values, etc., are transmitted through leisure.
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