Legitimating TV journalism in 60 Minutes : the ramifications of subordinating the visual to the primacy of the word

Abstract

–The television news magazine genre carries with it an implicit bias that began in an earlier stage of television's dissemination when TV journalism sought to be legitimized by using standards of objectivity handed down from newspapers and magazines. This article contends that this legitimation was attempted by valorizing the rhetorical power of the spoken word and effectively ignoring that visual images carry independent persuasive power–persuasive power, moreover, that often contradicts the verbal and escapes the containment of the objective word. In support of this contention, the essay examines several episodes of 60 Minutes programming. Particular attention is paid to verbal and visual juxtapositions in which the visual imagery and editing choices subvert the stated intentions of the verbal elements. The aim is two-fold: to contribute to critical rhetorical analyses that seek to comprehend the impact of the visual in verbal or print-oriented contexts; and to uncover some of 60 Minutes' ideological underpinnings by casting light on the particular version of reality it constructs, and the beliefs, attitudes, and values it shapes.