Abstract
Recent estimates suggest that spam now accounts for as much as 60 per cent of all global e-mail traffic, ranging from business advertisements to outright fraud. The EU and USA have recently introduced anti-spamming legislation — implementation of Directive 2002/58/EC in the EU and passing of the CAN-SPAM Act in the USA respectively. This paper looks at the difficulties inherent in legislating against spam and assesses how successful the recent legislation is likely to be at stopping the spammers. It also considers the effect the legislaton is likely to have on legitimate marketing companies.
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