Abstract

Objective: This study aims to examine the tea and coffee crops' cultivation processes in northern Vietnam, focusing on Son La and Thai Nguyen Provinces. Method: The research investigates the agricultural journey of tea and coffee crops, encompassing stages like planting, harvesting, packing, transporting, storing, and distribution. Additionally, a marketing mix strategy is proposed. Result: The findings highlight the intricate steps involved in producing agricultural goods, emphasizing the use of chemicals and its environmental impact. The study also proposes strategies for sustainable production. Conclusion: In conclusion, this research underscores the need to adhere to legal regulations and implement effective measures to prevent environmental pollution caused by agricultural practices. The study's scope can potentially extend to cover other crops, industries, and markets beyond tea and coffee.

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