Abstract
The analysis of the issue of lecturer’s speech competence is presented. Lecturer’s speech competence is the main component of professional image, the indicator of communicative culture, having a great impact on the quality of pedagogical activity Research objective: to define the main drawbacks of speech competence of lecturers of North-Eastern Federal University named after M. K. Ammosov (NEFU) (Russia, Yakutsk) and suggest the ways of drawbacks corrections in terms of multilingual educational environment of higher education institution. The method of questionnaire was used in the research. The NEFU students took part in the research. The answers to the questionnaire allowed defining the most typical drawbacks for lecturers, working in the multicultural educational environment of region higher education institution. The mentioned drawbacks: words repetition, language rules breaking, wrong vocabulary or pronunciation of foreign words, use of colloquial language, etc. breaking the speech standards and decreasing the quality of lecture material presentation. The authors suggest improving lecturer’s speech competence through the organization of special advanced training courses, business games, discussion platforms, teaching aids and handbooks broadcasting, on-line tutorials, and motivated dialogue mastering as the most effective way of students training process organization.
Highlights
Current state of professional culture, fierce competition on labor market, rising requirements to quality of professional activity make motivated concern on expert’s image necessary
The business world in the XXI century is made by people, "theoretically and practically familiar with all features of professional area; mastering innovative technologies of professional activity; constantly able to increase qualification" (Koryakina, 2012) and ready to modeling and effective management of one’s own professional image
"The most important characteristics of educational interactions of students and teachers of higher education institution are consistency and continuity, transitions from classroom training to extracurricular activity, from educational focused to academic research, from officially regulated to informal confidential communication
Summary
Current state of professional culture, fierce competition on labor market, rising requirements to quality of professional activity make motivated concern on expert’s image necessary. In the East cult image is defined by "face concept" (Soy, 2011), but in the West-by concept of respect, honor and status, providing the formation of public trust relations to expert’s activity. The business world in the XXI century is made by people, "theoretically and practically familiar with all features of professional area; mastering innovative technologies of professional activity; constantly able to increase qualification" (Koryakina, 2012) and ready to modeling and effective management of one’s own professional image. Imago-image) (Dictionary of Russian early XXI century, 2006) was widely used "in the most different fields of knowledge: sociology, psychology, political science, anthropology, cultural science, linguistics. Professional image is an important component of person reception" (Inozemceva, 2011)
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