“Leaving” and “Gathering” of Post-90s Collective Memory in the Age of Media Convergence

Yu Ran,Yina Dai,Tong Cai,N Hamid,S Zhou

doi:10.1051/e3sconf/202018903003

Abstract

The latest media, which is called the “fifth media”, was a only show that brought about changes in the media age once upon a time. But in the modern and contemporary media development, it is leading the media integration upon other types. Traditional newspapers, outdoor media, radio and television known as the four major media are also steadily moving forward with compatibility, reform and innovation. French social science scientist, Halbwachs, first proposed the concept of collective memory. Of course, many elements that constitute and form collective memory can be taken into consideration, while this article only cuts through from the perspective of the media, and hopes that a more positive collective memory framework will be formed. The cultural self-confidence, and explore new methods and outlets for cultural self-confidence.

Highlights

In 2020, the era of fragmentation + decentralization, KOL is verticalized and the media is matrixed
In the context of the collective memory loss of the younger generation, it is easy to discuss issues, but it cannot change the wheel of development
Informationization, dataization, fragmentation, and personalization will inevitably bring about a blur of collective memory

Summary

Introduction

In 2020, the era of fragmentation + decentralization, KOL is verticalized and the media is matrixed. There is a new term for groups called "Generation Z", which refers to people born from 1995 to 2009 They will account for 50% of China's overall consumption power, and are the most active people on social networks.Born and raised in the Internet era, once a stronger identity is formed, the brand recognition, consumption habits, and value development that are bound to this can be more transmitted.Station B is using it to break through, gather more people, lead the team, and influence the team.This is an effective closed loop. It is proved once again that the framework of collective memory is conducive to the establishment of positive values, and greatly beneficial from the perspective of commercial capital operation

Collective memory and new media

Conclusion