Abstract
Healthcare is at a crossroads. There is enormous pressure on governments to reduce costs; hospitals and clinicians are looking to improve quality; and an increasing population is striving to get access to medical care. Current healthcare models are in many ways not fit to meet these challenges. The healthymagination strategy of GE is designed to meet the growing demands of the market. This initiative that emphasizes customer-driven innovation, stakeholder orientation and multiple communication channels significantly helps reduce costs, improve quality and increase patient access.
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