Abstract

This paper suggests a process to help virtual teams define their requirements and set up their mix of Web 2.0 tools. It is based on four steps: definition of the requirements of an aided competence management for virtual team building system (aided CMVTB system) and formulation of its functions, tools’ identification, evaluation of their response to each function and, as a consequence, designation of the Web 2.0 tools which are most correlated. The process has been applied to the requirements in terms of project virtual teams. The outcomes are compared to the actual use and evaluation of the Web 2.0 tools by 34 marketing managers who are used to working with virtual teams and work in large companies with over 5,000 employees. The final section of this paper deals with managerial recommendations. It contains the concluding remarks and perspectives for future work.

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