Learning Transferable User Representations with Sequential Behaviors via Contrastive Pre-training

Abstract

Learning effective user representations from sequential user-item interactions is a fundamental problem for recommender systems (RS). Recently, several unsupervised methods focusing on user representations pre-training have been explored. In general, these methods apply similar learning paradigms by first corrupting the behavior sequence, and then restoring the original input with some item-level prediction loss functions. Despite its effectiveness, we argue that there exist important gaps between such item-level optimization objective and user-level representations, and as a result, the learned user representations may only lead to sub-optimal generalization performance. In this paper, we propose a novel self-supervised pre-training framework, called CLUE, which stands for employing Contrastive Learning for modeling sequence-level User rEpresentation. The core idea of CLUE is to regard each user behavior sequence as a whole and then construct the self-supervision signals by transforming the original user behaviors by data augmentations (DA). Specifically, we employ two Siamese (weight-sharing) networks to learn the user-oriented representations, where the optimization goal is to maximize the similarity of learned representations of the same user by these two encoders. More importantly, we perform careful investigation of the impacts of view generating strategies for user behavior inputs from a more comprehensive perspective, including processing sequential behaviors by explicit DA strategies and employing dropout as implicit DA. To verify the effectiveness of CLUE, we perform extensive experiments on several user-related tasks with different scales and characteristics. Our experimental results show that the user representations learned by CLUE surpass existing item-level baselines under several evaluation protocols.