Abstract
PurposeThe purpose of this paper is to provoke reflections on the potential contribution of food tourism experiences to achieving the sustainable development goals for eradicating hunger and malnutrition.Design/methodology/approachIn line with the creative analytic practice in scientific inquiry, this study develops and discusses a futuristic scenario inspired by a factual company. The case is based on ideas derived from studies on educational and food tourism and entrepreneurship, more precisely ecopreneurship.FindingsFood tourism can offer an opportunity for discussing food challenges in the context of ideas and projects to alleviate hunger and malnutrition. This study shows that imagining such possibilities and projects is challenging because of the complexity of the issue.Practical implicationsThis study suggests that despite some limitations, educational food tourism experiences might go well beyond the issues of regional development, localism and authenticity. Practitioners, including tourism entrepreneurs and private and public food and tourism organisations, might be essential to exploring alternative food tourism futures in ways that truly contribute to urgent global challenges.Originality/valueThe value of this paper lies in the use of a scenario to imagine and to reflect on the future of food tourism in relation to the global challenges of hunger and malnutrition. The paper suggests that the ideas from tourism studies and ecopreneurship can offer interesting perspectives on future developments in the sector.
Highlights
This study presents and discusses a futuristic scenario about food, tourism and sustainability
This study has posed the question of the contribution of food tourism experiences to the alleviation and eradication of hunger and malnutrition in the future
It was answered by the presentation of ideas from various streams of scholarly literature, in particular educational tourism, food tourism and entrepreneurship
Summary
This study presents and discusses a futuristic scenario about food, tourism and sustainability. It develops a futuristic scenario about the role of food tourism experiences in the management of the food-related challenges identified by the UN. This scenario can be viewed as a normative scenario developed on the basis of the authors’ hopes about a preferred future. The study elaborates on the transformative potential of tourism experiences, one type of educational tourism experience: the Grand Tour This educational tourism experience is presented, together with the challenges identified in the scholarly literature related to food and food tourism. The conclusion reflects on food tourism experiences and their transformative potential for overcoming the challenges of imagining and, even more, implementing the changes needed for a better future
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