Abstract
Learning through play and creativity is important in preparing qualified and skilled pre-schoolers to face future challenges. Likewise, children's cognitive development requires proper stimulation. This research aims to examine more creative play that can increase children's creativity in capturing the imagination, collaboration, and critical thinking. This study uses descriptive qualitative methods to see what creative play is and how to increase children's creativity and life skill. The research instrument uses data collection techniques: observations, interviews, documentation, and data documents. The study was conducted at three PAUD institutions in the Banten area early childhood. To check the validity of the data, it used triangulation techniques with various sources and different methods. The results showed that the creative play of the Cretamadu (creative, skilled, mama, and me) was very effective in increasing creativity and five aspects of early childhood development (moral development and religious values, language, cognition, social, physical motor)
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