Learning Social Circles in Ego-Networks Based on Multi-View Network Structure

Abstract

Automatic social circle detection in ego-networks is a fundamentally important task for social network analysis. So far, most studies focused on how to detect overlapping circles or how to detect based on both network structure and node profiles. This paper asks an orthogonal research question: how to detect circles by leveraging multiple views of the network structure? As a first step, we crawl ego networks from Twitter and model them by six views, including user relationships, user interactions, and user content. We then apply both standard and our modified multi-view spectral clustering techniques to detect circles on these ego-networks. By extensive automatic and manual evaluations, we deliver two major findings: first, multi-view clustering techniques detect better circles than single-view clustering methods; second, our modified clustering technique which presumes sparse networks are incomplete detects better circles than the standard clustering technique which ignores such potential incompleteness. In particular, the second finding makes us conjecture a direct application of standard clustering on potentially incomplete networks may yield biased results. We lightly investigate this issue by deriving a bias upper bound that integrates theories of spectral clustering and matrix perturbation, and discussing how the bound may be affected by several network characteristics.