Abstract
This article is concerned with investment decision-making processes in small manufacturing enterprises.The study, on which the article is based, used `insider accounts' as an innovative, qualitative methodology, involving in-depth, semi-structured interviews and direct observation, conducted longitudinally in eight case study companies. It is a research method which includes detailed accounts from the actors themselves, incorporating their actual motives and behaviour. Data from two case study firms is presented in the article to demonstrate different types of learning behaviour.The findings suggest that conceptualizing investment decision-making processes in small firms within the context of organizational learning holds promise as an explanatory framework for investment behaviour in small firms.
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