Abstract
Our main question in this study is, what can we learn from the NBA for the future of Strategy, in terms of strategic agility and strategy? We used “Qualitative Case Study” research design which mostly is based on Husserl’s Phenomenology, to answer this question. Additionally, we introduced the “Firm-Basketball Team Analogy” to draw insightful lessons from the NBA, for practitioners and scholars of strategy. Then, we drew lessons from the NBA by examining three different cases of three different NBA stars and teams. Those lessons revealed connections between certain concepts of Strategy and Strategic Agility, such as strategic decision-making, leadership unity, resource fluidity.
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