Abstract
AbstractThis paper presents a data‐based approach to jump‐starting the development process. The approach, category appraisal, obtains ratings from products in the competitive frame. Here, that competitive frame is soft‐serve ice cream. Data from consumer ratings of liking and sensory attributes enable the researcher to determine how well products perform, what sensory attributes ‘drive’ overall liking, and what sensory levels and landmark products correspond to newly identified market opportunities. These opportunities may consist of a highly acceptable product, a product with specific sensory attributes, or image attributes, or even some combination thereof.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
