Abstract
Explains the educational value of character‐led preschool magazines within the context of child development; the study by Browne shows that they are of more than purely leisure value. Defines media literacy, and distinguishes the world of children’s popular culture from that of adults. Shows how magazines function as an educational tool because of their interactive format, familiar characters from television, and non‐challenging nature, which however allows children to develop puzzle‐solving skills as well as reading skills. Outlines in a table the developmental stages of children from two to five years in terms of general and physical development, linguistic and symbolic development, cognitive development, and emotional and social development.
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