“Learning by Doing” Integrated Project Design in a Master Program on Product and Industrial Design

Abstract

The Master in Product and Industrial Design (MDIP) of the University of Porto, hosted by the Faculty of Fine Arts (FBAUP) and the Faculty of Engineering (FEUP), has in its genetic code the project-based learning model. Giving the students a design studio scenario, the curriculum is developed under the integrated project design thinking, taking advantage of the knowledge provided by the two scientific areas. In a straight connection with the industry, the projects are developed in a real context, for real clients thus simulating all the tasks and stages undertaken in a design company. At the end of each exercise, the best students’ concepts are developed together with the industry in response to the market need, which is a job experience opportunity in the partner company. This “formula” has been a key factor for the success of both the course and the students’ career. They have the opportunity to see their project executed and implemented in the market, as well as the chance for a job opportunity in their future. In this chapter, the methodology is presented followed by the course and one example of these projects: the development of school furniture and technologies for an education company, Nautilus; this project entailed the development of a low-cost stackable and evolutionary school chair for children between 6 and 10 years old.