Abstract
This study examines the use of Facebook for self-presentation and networking by recent graduates of Al Akhawayn University (AUI), a prestigious English-instruction university in Ifrane, Morocco. These graduates, known among themselves as “AUIers,” present a unique cohort in Moroccan higher education because of the American-inspired, globally-focused undergraduate education they have received. A central question of this study is how these graduates, especially the women, implement learned behaviors for managing professional and social networks within a highly-structured Moroccan communication environment on Facebook. The motivations of AUIers differ from those of cohorts of earlier Internet users in Morocco (Graiouid 2005; Wheeler 2004; Gunawardena et al. 2009); though their online behavior on Facebook often mimics that seen in North America, closer examination reveals how the semipublic nature of Facebook, a type of virtual public sphere, binds behavior according to Moroccan concepts of social organizatio...
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