Abstract
Artificial intelligence (AI) is key to productivity growth in the 21st century; thus, startups offering AI innovations are considered vital for the economy. However, many new businesses fail in their first few years, and the effectiveness of entrepreneurial training programs seldom is evaluated systematically. In this study, we investigate the knowledge, motivation, beliefs, and attitudes of potential founders of AI startups upon starting and completing a training program we designed for such potential entrepreneurs. We administered a questionnaire and conducted interviews with people enrolled in the program. We found participants had varying and often multiple reasons for enrolling in the training program, for example, to find business partners and get a motivational boost, and they rated the usefulness and job relevance of AI greater than its ease of use. Although we found no significant change in participants’ knowledge about AI, we noticed a substantial increase in their knowledge about starting a business. Interestingly, their intrinsic motivation was significantly lower after the program. Overall, our training program for AI startups was effective in providing general startup knowledge but needs to emphasize the AI focus to support creation of AI or data-driven ventures.
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