Abstract
In the contemporary world, visual elements play a pivotal role due to the prevalence of virtual opportunities and information technology. Consequently, television and videos have not only become sources of entertainment but also tools that are actively harnessed across various domains of human activity, including education. The utilization of audio-visual aids has emerged as the most effective approach for enhancing teaching outcomes and facilitating the optimal dissemination of knowledge. Therefore, it is undeniable that technological devices wield a substantial influence, contributing to a dynamic and impactful information system. This research endeavour aimed to assess the efficacy of audio-visual aids in the educational process at the university level. To achieve this objective, a questionnaire was devised as the primary research instrument for gathering insights from students. The study was conducted within the context of lecture classes in the Moradabad district, UP. A total of one hundred two (102) students took part in the investigation, with male students comprising 47.05% and female students comprising 52.95% of the participant group. The study's findings strongly indicate that the incorporation of audio-visuals as a pedagogical approach stimulates cognitive engagement and enhances the learning environment within a classroom setting.
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