Abstract
Purpose: This paper aims to analyze the concept of leapfrogging in the mobile phone industry in the Republic of Kenya. Design/Methodology: The study adopted a cross-sectional research design, stratified and simple random sampling techniques in collecting data from 349 respondents picked from a population of 15506 employees of three Cosmopolitan County Governments in Kenya. Findings: Outcome indicates that; perceived product quality and perceived switching cost positively and significantly influence intentions to Leapfrog. However, the urgency to replace does not influence choices to leapfrog. Originality/value: The study findings bring a new understanding of the determinants of consumer leapfrogging and their intentions to leapfrog in the mobile phone industry and highlight the role perceived product quality and switching cost play in determining intention leapfrog.
Highlights
The concept of Leapfrogging has raised a great interest in the minds of both scholars and practitioners in recent times
Findings show that perceived product quality and urgency to replace had the highest mean of 5.4 and SD = 1.188, 1.239, respectively
Correlation analysis shows that the relationship between intentions to leapfrog and perceived product quality has the strongest relationship as demonstrated by r =.563, p
Summary
The concept of Leapfrogging has raised a great interest in the minds of both scholars and practitioners in recent times. Consumers decide to delay buying existing products and wait to buy more modified or improved product generation in the future (Herrmann et al, 2017) This phenomenon, known in the literature as leapfrogging, happens when companies, end-users, or nations decide to embrace innovation while forgoing the established one in expectation of the upcoming product (Binz et al, 2012; Cripps & Meyer, 1994; Holak & Lehmann, 1990). This has created interest to scholars and practitioners as they seek to explore how, when, and why consumers skip existing technologies and wait for newer generations. Creating an opportunity for further investigation into this phenomenon
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