Abstract
Lean Startup Approaches (LSAs) consist of Business Model Canvas (BMC), Customer Development (CD) and Agile Development (AD), which are lauded for their pragmatic approach to entrepreneurial problem solving and decision making. Based on the long-term practice of LSAs, it is found that LSAs have the limitations of "multi-customer" and "multi-product", which inhibits the iterative function of BMC, thus restricting the deep integration of BMC, CD and AD. We conducted the business experiment method to optimize LSAs. First, the business model iteration canvas (BMIC) is innovatively designed to restore the iterative function of the canvas; secondly, the customer insight is organically implanted into the canvas to improve the business insight of LSAs; thirdly, given an advanced LSAs framework and model, entrepreneurs need to quickly iterate their business model through "single customer group, single product", and then return to the real scene through customer group management and product management.
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