Abstract
In summer 2020, the library team at Royal Roads University launched a new online tool they were confident would improve the literature search experience for faculty and students. But how could they promote a new point-of-need service without already being present at the point of need? And how do you run an effective outreach campaign in a global pandemic, anyhow? As the author describes, by targeting key audience groups and providing tailored presentations across a range of (digital) channels, the library increased adoption of their new tool by 700 percent over the first 6 months of its availability.
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