Leading with an Enterprise Perspective: The 9 Cs Model

Abstract

While managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise, true success comes only from taking a complete enterprise perspective. Organizations must focus on global, not local, optimization across all functional areas, not just one. In this note, we present a model based on nine interrelated areas that when jointly considered will increase the likelihood of enterprise success. This note presents the 9 Cs Enterprise-Perspective Model, which allows a manager to consider the interactions among various functional areas in making decisions. Excerpt UVA-OM-1601 Sept. 18, 2018 Leading with an Enterprise Perspective: The 9 Cs Model While managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise, true success comes only from taking a complete enterprise perspective. Organizations must focus on global, not local, optimization across all functional areas, not just one. In this note, we present a model based on nine interrelated areas that when jointly considered will increase the likelihood of enterprise success. The 9Cs Enterprise-Perspective Model allows a manager to consider the interactions among various functional areas in making decisions. The 9 Cs, as depicted in Figure 1, are customer, capabilities, control, coordination, competition, context, culture, and community, which lead to creating stakeholder value. Figure 1. The 9 Cs of leading with an enterprise perspective. Source: Created by authors. . . .