Abstract

In the 17th century, René Descartes coined his now famous aphorism “Cogito, ergo sum” (I think, therefore I am), a profound hymn to positivism and humanism after centuries of intellectual darkness and cultural decline in the Middle Ages; a hopeful voice of reason after a prolonged period of bowing to superstition, sorcery, and propaganda. Any action, decision or paradigm that was not strictly informed by reason or logic (but was rather based on emotion or intuition) was simply deemed “not good enough”, “inadequate” or “sub-optimal”.

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