Purpose: This study is aimed to identify the leading factors for the tourism industry sustainable development in a less developed country. Design/Methodology/Approach: Sustainable development can be defined as a process of economic and social changes as well as an agreed and coordinated process of natural resource exploitation, direction of investment, scientific and technological development, personal development and institutional change enhance the present and future potential of human needs. In this paper, we have tried to show the factors contributing to the development of the tourism industry. These recommendations make it possible to promote the sustainable development and rapid resuscitation of the tourism industry. In many ways it is about ensuring the quality of life of people. The design of the article includes theoretical explanations regarding sustainable development with emphasis in the tourism industry. Findings: There are proposed more effective policies promoting the industry in addition to specific projects improving the infrastructure and the social feelings about tourism Practical Implications: It was defined a set of measures that can have a positive impact, able to influence the industry in a positive way regarding its direct and indirect effects in the state, regional and local economies of tourism destinations. Originality/Value: This is an important contribution describing and identifying issues related to the Georgian tourism sector. It is a valuable piece of information for policy-makers to adopt the studies proposals for the further sustainable development of the industry.

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