Abstract
This article explores the leadership within the context of the global telecommunication industry and how it can be utilized to address customer needs to digitalize their businesses. Through a qualitative case study of Nokia and their transformation from traditional telecom services toward those analytics-based services that have a higher market value, it explores leadership skills and effective practices of leaders in a VUCA environment. To be successful in such transformations requires new leadership approaches based on openness to new ideas to considering different solutions, and to a tremendous amount of courage to change the corporate culture to implement those changes.
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