Abstract
This article discusses how organizational leaders can strategically transform their company culture to gain a sustainable competitive advantage. The article argues that culture is a key determinant of change success and financial performance, but is also difficult to recognize and influence. The article outlines several foundational principles for cultural transformation, including developing a clear vision and values, building urgency through strategy, fostering open communication, modeling desired behaviors, and aligning structures and systems. It then provides a multi-phase framework for evolving culture specifically towards high performance and innovation. The framework involves assessing culture, aligning around priorities, piloting changes, and institutionalizing shifts through HR, recruiting, and operations. The article also stresses the importance of leading the emotional transition with empathy to drive individual-level buy-in for transformation efforts.
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