Leading Content Producers in Chinese Social Media Platform: Theories and Case Study on Blilibili Vloggers

Abstract

The rise of social networks has changed the way people live and see the world. Because it is easy for many people to reach, it has given independent people a chance to be heard. Every year, there are more and more outsiders living in China, and there are more and more foreign vloggers on social media. This group is getting bigger and more influential, and its unique character and wide range of creative material is opening up new ways for people from different cultures to talk to each other. Many foreign vloggers have settled on Bilibili, making it one of the most popular platforms. This makes it a good place to look at how foreign vloggers and their viewers are different. So, this study will look at the personal traits, image-building processes, and how well the public accepts the image-building of foreign vloggers on Bilibili. It picks I am Guo Jerry, who shows the impact and content, and Vlad, who is also a foreign YouTuber but gets bad reviews from the public, to do a comparison audience study. The foreign vloggers community is looked at critically in this study. This can help protect against the bad effects and outcomes it causes and bring its social value. At the global level, videos made by foreign vloggers are a new way for people from different cultures to talk to each other. They share Chinese stories and encourage cultural exchanges between China and the rest of the world. At the micro-level, the group of foreign vloggers can teach Chinese content producers from their experiences.