Abstract
PurposeThe aim of this paper is to give an account of a self‐evaluation process in a change programme within the US Coast Guard.Design/methodology/approachThis is an autoethnographical account as form of reflection on a leadership in position facilitating change within the organization.FindingsAdaptive organizational change is a human endeavor, not a scientific application of techniques and skills.Research limitations/implicationsThe authoethnography points mainly only to a change process of the writer and is therefore hardly an abstract model for others.Practical implicationsMeaningful organizational transformation does not occur without a corresponding self‐transformation, most importantly of the individual leading the change.Originality/valueChanging oneself by managing change process as a leader, one has to become the change process in order to be successful.
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