Abstract
The influence of fashion is inevitable in our everyday lives. With the rise of social media, anyone cannow be a trendsetter. As such, the fashion industry has become a rapidly changing industry, and manycompanies are struggling to keep up with changing consumer demands. Part of the problem may be thatfashion executives continue to lead companies with a classical, hierarchical approach that is conduciveto a lack of flexibility and creativity. What should fashion companies do to stay competitive?The purpose of this essay is to examine the importance of leadership within fashion companies andto explore which leadership style fits best in a rapidly changing fashion market. I argue that to staycompetitive in this field, fashion company executives should consider a transformational leadershipapproach in order to avoid biases thriving in hierarchies that limit their flexibility and creativity.Ultimately, although it is difficult to completely abandon hierarchies within fashion companies, evenimplementing aspects of the transformational style into a classical approach could help companies stayrelevant in today’s fashion industry.
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