Abstract

Under conditions of the population aging, one of the most pressing and urgent problems for company management is the retirement of most administrative staff over the next few years. At the same time, the majority of the young working-age population brings into question the current management practices in companies, considering the work primarily as a way of ensuring their livelihoods. There is a large proportion of the population who believe that work should bring joy, pleasure, and be open to creative activity. It leads to a shift in small and medium-sized companies (SME) from traditional management models to those adapted to modern labor market requirements. It is considered that the advertising brochures and websites of many small and medium-sized enterprises have recently mentioned a standard management style when announcing a vacancy notice. As for the employees, the presence of joint management is considered as “the most important property of the company”, while most managers treat the formation of this management style with a high degree of formality and conventionality. This article investigates the problems of trade companies in the context of the creation and implementation of labor-management policies. These challenges are widely described and discussed in the world of scientific literature, predominantly by the example of other industries, leading to inconsistencies in the conditions and features of its application in the trade sector. According to an empirical approach based on expert interviews, major leadership issues were identified. Experts stressed the fact that while struggling for skilled personnel, the companies face new challenges when the younger generation of employees emerges in the labor market. These workers require a more transformational approach to leadership than that one, which exists today. The reasons for this situation are the promotion of highly qualified specialists to executive positions. Thus, these vacancies are often replaced by those who earned it the most, being an excellent employee, but lack managerial skills. Keywords: demographic trend, leadership styles, RIASEC model, small and medium-sized enterprises, transformational leadership, general management.

Highlights

  • Craft and trade enterprises are facing challenges that are barely addressed by management and leadership literature

  • This, IP3 further argues, contributes to the situation, all experts see as critical: Leadership positions in the field of crafts are typically field with persons who excelled in their field of labour but are not necessarily skilled or prepared for leadership activities, that would require a stronger focus on people management than on labour skills

  • The challenges even seem accentuated in this field, as the empirical analyses show: While the war for talent and the consequences of digital transformation and changing values in the younger generation impact sized companies (SME) in this field as much as in others, this field at the same time is often characterized by a lack of resources that can be devoted to management and leadership

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Summary

Introduction

Craft and trade enterprises are facing challenges that are barely addressed by management and leadership literature Not unlike their non-crafts counterparts they face the challenges of digital transformation and its consequences on society (Bonfour, 2016) as well as demographic change (Bieling, Stock & Dorozalla, 2015). Leadership has to put a high focus on quality, Hogeforster (2001) points outespecially in the field of trade and crafts in Germany. As Germany is known for highest quality in their products, high skilled employees are urgently needed in order to stay competitive on the international market. Finding and retaining such staff is imperative for leaders and executives in this field

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