Abstract
The dynamic development of the world is characterized by changes of the current state, that is by innovations, which are supposed to bring desirable economic effects. However, unethical intentions could also deliver the results fast but in an undesirable way. Unethical goals are mostly based on quantitative values and do not respect the existence of qualitative values and cannot satisfy the needs of the whole society. Therefore, it is desirable to apply responsible management which respects both, quantitative as well as qualitative values. Formation of the ethical environment is a long-term task which requires managers who act as ethical leaders according to the certain principles. Management aims to change the status quo - thus management is the management of the innovation process. Management of management (leadership) is an innovation of the management theory and practice. The converging strategic goals should be a company’s Goodwill and Corporate Culture. To reach these goals it will be necessary a cooperation between the business and educational and scientific organizations, as well as respecting the rules of the innovation process which includes continuity, timeliness, complexity and consistency.
Highlights
There are new challenges which the companies are not sufficiently prepared for
The dynamic development of the world is characterized by changes of the current state, that is by innovations, which are supposed to bring desirable economic effects
Management aims to change the status quo - management is the management of the innovation process
Summary
Compliance to regulations, requirements for social standards, an adequate growth of productivity and quality, these are all challenges which the companies need to cope with. Some companies and their managers may use the shortcuts in a form of corruption, clientelism or undesirable business and political activities. It deals with the problems which are a priority for an individual, or the society, and their needs and interests It is manifested by decision-making processes in the area of theory and practice of management which are focused to deal with specific situations or problems. It is important to manage and innovate the management itself so that it would bring the desirable and effective outcomes for the whole society
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