Abstract
This paper identifies the importance of Leadership Ethos (LE) as a backbone for Culturally Oriented Strategic Management (COSM). The paper begins by presenting the concept of LE, it then briefly discusses vision and values, two amongst the attributes of LE. This is followed by discussion of the relationship between LE and COSM. The discussion arrives at four testable propositions. The paper offers four action steps for the practice of LE aiming at establishing COSM before concluding with a summary of its contributions, calling for scholars and practitioners to invest in exploring the understanding and practice of LE. This is an approach to leadership that promotes and sustains COSM in organisational management.
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