Leadership as Social Influence

Abstract

Communication is a topic frequently linked to leadership; however, the linkage often is limited to a view of communication as a tool to be employed by leaders in efforts to achieve particular purposes. The aim of this article is to provide a more expansive view of the communication process and its current and potential contributions to an understanding of leadership theory and dynamics. The article begins with an exploration of the ways that the study of communication intersects with the study of leadership itself, and then explores a number of communication concepts that are particularly important to the study and practice of leadership, but which have yet to be fully examined. As offered in this article, communication is considerably more than a leadership tool or strategy. Rather, it is an orientation, a world view, a way of understanding leadership that focuses more broadly on the process of social influence itself.