Abstract

Purpose: The research focuses on identifying managerial practices in higher education and their connection to innovation in order to establish diagnostic and reflective elements regarding managerial activities in the university. Finally, it is crucial to interpret the results within the specific context and the value that managers bring to academic activities. Theoretical Framework: There are not enough studies associated with managerial practice in higher education, let alone focused on innovation. The main references in managerial practice refer to Mintzberg. In terms of innovation management, various models and alternatives are presented in both the management and education domains. Design/Methodology/Approach: The research has a qualitative descriptive hermeneutic approach and used a non-probabilistic sample of 20 executives from 5 higher education institutions, who were provided with a self-administered questionnaire. Additionally, observation processes and dialogue with 6 executives were conducted to delve deeper into the obtained information and carry out a more detailed hermeneutic process. Findings: The managerial practice in higher education institutions is far from consistently incorporating innovation into their activities. The analyzed institutions show a low presence of innovation management methods, indicating that they do not have a clear development path. Among some of the needs prevailing in the studied organizations is the incorporation of innovation in the design of managerial positions and functions, as well as the ability to allocate specific periods of time to address innovation. Research, Practical & Social Implications: The research proposes elements to evaluate within the organization and projects elements to strengthen managerial activity in higher education, as well as to improve decision-making. Originality/Value: Research on managerial practice is not abundant, and even less so within the framework of higher education. Therefore, it is essential to replicate this type of work to understand the reality of organizations

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