Abstract
Purpose – The purpose of this chapter is to demonstrate that, contrary to prevailing opinion in the social sciences, people are not driven by pure selfishness. Behavioral studies demonstrate that human beings have an inherent sense of fairness in the sharing of resources. What this should mean to leaders when distributing wealth will be discussed. Approach – Anthropological and archaeological work indicates how this sense of fairness evolved and how the expectation of fair play provides a model of government that will work not only for the people but also for the leaders. It also demonstrates what happens when the model is not followed. Findings – Recent events in the Middle East demonstrate how not following the model results in revolution and several examples are briefly discussed. The current situation in Russia is also discussed as another volatile hotspot. Finally, a worldview is taken arguing that corporate manipulation of governments has resulted in a global situation that does not take into account the underlying human sense of fair play, and, therefore, is setting up a worldwide situation for revolutions. Value – Evolved human behavior has been overlooked by classical economics and social science theory. However, looking at the recent revolutions and current world economic situation from this behaviorist point of view provides a means of solving the situation.
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