Leader Talk and the Creative Spark

Abstract

Garden variety creativity has a vital but often overlooked role in business. Garden variety creativity happens whenever someone develops a new way of dealing with a workplace issue. It contrasts with institutional creativity—actions meant to develop radical new business methods and products at an organizational level. Institutional creativity advances a business’ place in an industry. Garden variety creativity makes daily routines more efficient and fulfills employees’ need for expression in the workplace. This article examines how leader communication—as captured by the motivating language framework—influences employee’s perceptions of the creative environment. Structural equation model analysis found a strong, significant, and positive relationship between leader motivating language use and worker perceptions of their creative environment. Motivating language use explained 55% of the variance in creative environment perceptions in a sample of over 140 workers drawn from diverse organizations. Findings also showed a 7% increase in creative environment perceptions for every 10% increase in motivating language use.