Abstract
Consistently lighter, filtered, made of bright-leaf and no longer dark tobacco, cigarettes consumed in the French market went through numerous evolutions during the second half of the twentieth century. Smokers swapped the French taste for dark tobacco, considered too strong, for the bright-leaf tobacco regarded as more attractive in taste and image, and wrongly reputed to be less harmful. SEITA, which held the monopoly for manufacturing as well as for importing tobacco in France until 1976, attempted to follow these trends, but failed at staying competitive with the Anglo-Saxon companies that made a triumph out of a universal taste – the American taste.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
