Abstract
Beside the French pattern Le Hugo de 1870, la Bretagne des années 30, another naming structure which has not been studied yet can be found: it combines a syntactical modifying process and a semantic feature in a new type of proper name allowing a speaker to refer to individuals such as a restaurant (le Cluny), a theater (le Champollion), a litterature prize (le Goncourt)… Through a morphosyntactical analysis, one first naming pattern can be isolated; this pattern is characterized by a speaker’s choice between a type LE N Npr (le prix Goncourt) and a shorter one, LE Npr (le Goncourt). Another type can be found where the actual naming form is the shorter one: Le Cluny vs ?le restaurant Cluny; le Champollion vs ?le cinéma Champollion. Then we assume that the definite article can be interpreted in a naming theory model where a proper name like Cluny in Le Cluny is no longer a true proper name but a special sort of uniquely qualifying predicate. We finally show that the choice between LE N Npr and LE Npr is based upon a sort of pragmatic regulation we call a descriptive naming (signalétique de nomination) which can be exemplified in the same way, but in the field of class naming, by modified trade names like un Renault, un Bic.
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