Le chemin de la durabilité

Abstract

The adjective sustainable (“durable” in French) is, according to the French dictionary Petit Robert, “likely to last a long time”. Still according to this noble book, a company is defined as “an organization for the production of goods or services of a commercial nature”. To last, a company must, among other things, protect itself from the vagaries of the market and keep its essential human resources close. Here are two main pillars encompassed by the term sustainability. Today, a third aspect is indeed at the center of any strategic thinking: the environment. It is around these three axes that companies should commit to improving their practices, demanded by a growing number of their customers among the younger generations.