Abstract
Relational abilities as critical resources for value creation in wine supply chain of Basilicata The study, analyzing the wine supply chain of Basilicata region, investigates the influence of relational approach winery-grape grower on the perception of services’ value, through a Pearson’s correlation. Results show that relations winery-grape grower, characterized by a buyer’s approach to rationalization, development, and focus on value creation for customer, affect the perception of services’ value.
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