Abstract

PurposeThe purpose of this paper is to explore the concept of agility in the context of supply chains of humanitarian aid (HA) organizations, particularly non‐government organizations (NGOs). This responds to the increasing pressure on NGOs to use their resources more strategically if they are to gain donor trust and long‐term commitment.Design/methodology/approachA literature‐based approach that extends the commercial supply chain concept of agility to NGOs is combined with the first exploratory semi‐structured interviews of these concepts with five NGO supply chain directors.FindingsThe commercial concept of agility when responding to disaster relief holds strong potential for increasing efficiency and effectiveness, but this application is restrained by the absence of supporting information technology (IT) and the relegation of supply chain management (SCM) to the “back office” by NGOs. This has potential implications for NGOs and other HA agencies.Research limitations/implicationsThis paper represents an exploratory study, and an extended pool of interviewees would reinforce the qualitative findings. Planned future research will address this issue.Practical implicationsPractical guidance on how NGOs can proactively manage their organization's ability to respond with agility in a highly pressured environment is provided.Originality/valueThis paper is the first to offer practical guidance to managers of NGOs on strategies available to improve their organization's flexibility and agility, based on theoretical concepts and initial exploratory data. In addition, evidence of how commercial tools apply in a different arena may prompt commercial managers to be more innovative in utilizing and customizing supply chain principles to their particular context of operation.

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