LBA01-03 ACADEMIC UROLOGY TWEET PERFORMANCE DASHBOARD

Abstract

You have accessJournal of UrologyLate-breaking Abstract I - Benign1 Sep 2021LBA01-03 ACADEMIC UROLOGY TWEET PERFORMANCE DASHBOARD Emily Manning, Adam Calaway, Justin Dubin, Stacy Loeb, Mohit Sindhani, Alexander Kutikov, Kirtishri Mishra, Lee Ponksy, and Laura Bukavina Emily ManningEmily Manning More articles by this author , Adam CalawayAdam Calaway More articles by this author , Justin DubinJustin Dubin More articles by this author , Stacy LoebStacy Loeb More articles by this author , Mohit SindhaniMohit Sindhani More articles by this author , Alexander KutikovAlexander Kutikov More articles by this author , Kirtishri MishraKirtishri Mishra More articles by this author , Lee PonksyLee Ponksy More articles by this author , and Laura BukavinaLaura Bukavina More articles by this author View All Author Informationhttps://doi.org/10.1097/JU.0000000000002148.03AboutPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareFacebookLinked InTwitterEmail Abstract INTRODUCTION AND OBJECTIVE: The COVID-19 pandemic has limited in-person opportunities such as away rotations and residency interviews within academic urology. Twitter may serve as a vital tool mitigating these barriers and expanding the field. Our study aims to re-evaluate Twitter usage among academic urology programs in 2020 compared to 2009-2019. METHODS: We evaluated 83,000 tweets from 113/133 U.S. academic urology program twitter accounts during 2009-2020 through the Application Programming Interface on April 2, 2021. Text patterns were interpreted as positive, neutral, or negative via sentiment analysis. Tweets, number of followers, @mentions, hashtags, and account creations were analyzed. We captured word cloud (visualization of most frequent words) and trigram (most frequent three-word combinations) analysis. RESULTS: Our data revealed that 2020 depicted a record number of tweets (22,544) and account creations (23). For all programs, the median (IQR) number of tweets and followers was 1,748 (872-3,051) and 2,201 (1,509-3,956). The University of North Carolina (8,707) tweeted the most. However, Johns Hopkins (5,365) had the most followers. The most frequently mentioned account in both 2009-2019 and 2020 was the American Urological Association (@americanurological). @uro_res and @uroresidency ranked higher in 2020 than previously. Compared to 2009-2019, positive sentiment increased by 3%, while negative decreased by 2%. Word cloud analysis identified urology and resident as the most prominent words in 2020, shifting from urology and cancer (2009-2019). Trigram analysis revealed 2009-2019 tweets pertained around (risk, prostate, cancer) whereas 2020 tweets revolved around (virtual, open, house), suggesting a context shift to program recruitment. CONCLUSIONS: Our novel findings reveal that urology programs are capitalizing Twitter to promote residency recruitment and education via increased tweets and account creations, which will have far-reaching implications on urology's future. Source of Funding: No funding © 2021 by American Urological Association Education and Research, Inc.FiguresReferencesRelatedDetails Volume 206Issue Supplement 3September 2021Page: e1171-e1171 Advertisement Copyright & Permissions© 2021 by American Urological Association Education and Research, Inc.MetricsAuthor Information Emily Manning More articles by this author Adam Calaway More articles by this author Justin Dubin More articles by this author Stacy Loeb More articles by this author Mohit Sindhani More articles by this author Alexander Kutikov More articles by this author Kirtishri Mishra More articles by this author Lee Ponksy More articles by this author Laura Bukavina More articles by this author Expand All Advertisement Loading ...